How We Handle Your Data

Last updated: July 19, 2026

Effective Date: July 19, 2026

Vatika Shree (formerly Radha Saree Center) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website vatikashree.com.

1. Information We Collect

Automatically Collected Data

When you visit our website, we automatically collect certain information via:

Google Analytics (GA4): Pages visited, time spent, browser type, device type, approximate location (country/city level), referral source, and interactions (clicks, scrolls). This data is anonymized and aggregated.
Microsoft Clarity: Session recordings, heatmaps, click patterns, scroll behavior, and mouse movements. This helps us understand how users interact with our site.
Cookies: Small text files stored on your device for analytics and functionality purposes.

Information You Voluntarily Provide

When you contact us via WhatsApp, phone call, or our contact forms, you may provide:

Your name
Phone number
Delivery address
Payment details (processed through PayPal — we do not store card information)
Design preferences and photos you share on WhatsApp

2. How We Use Your Information

We use the collected data for the following purposes:

To process and fulfill your orders
To communicate with you about your orders via WhatsApp
To improve our website, products, and customer experience
To analyze traffic patterns and understand which products interest our customers
To detect and prevent fraudulent activity
To comply with legal obligations

3. Google Signals & Advertising

With your explicit consent (via our cookie banner), we enable Google Signals. This allows Google Analytics to:

Associate your visitation data with your Google account (if you are signed in and have consented to this association)
Provide cross-device reporting (understanding your journey across phone, tablet, and desktop)
Enable remarketing audiences for personalized advertising
Provide enriched demographic and interest insights

Google's information may include end-user location, search history, YouTube history, and data from sites that partner with Google. This data collection is subject to Google's Advertising Policies. You can disable this at any time via your Google Account settings or by rejecting non-essential cookies through our cookie banner.

4. Cookies & Tracking Technologies

We use the following types of cookies:

Essential Cookies: Required for basic website functionality. Cannot be disabled.
Analytics Cookies: Used by Google Analytics and Microsoft Clarity to understand how visitors use our site.
Advertising Cookies: Used when you consent to Google Signals for personalized ad experiences.

You can manage your cookie preferences through our cookie banner. You can also configure your browser to block or delete cookies.

5. Consent Management

We use Google Consent Mode v2 to manage your privacy choices:

analytics_storage: Controls whether analytics cookies can be read/written
ad_storage: Controls whether advertising cookies can be read/written
ad_user_data: Controls whether user data can be sent to Google for advertising
ad_personalization: Controls whether user data can be used for ad personalization

By default, all storage types are denied until you provide consent via our cookie banner. You may change your mind at any time by clearing your cookies and revisiting the site.

6. Third-Party Services

We use the following third-party services:

Google Analytics (GA4) — Web analytics. Privacy Policy
Microsoft Clarity — Session recording and heatmaps. Privacy Policy
PayPal — Payment processing for international orders. Privacy Policy
WhatsApp (Meta) — Customer communication. Privacy Policy
Google Maps — Store location embedding

These third parties have their own privacy policies governing the use of your data.

7. Data Sharing & Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share data only:

With service providers who help us operate our website and process orders (analytics, payment processing, shipping)
When required by law or to protect our legal rights
With your explicit consent

8. Data Security

We implement appropriate technical and organizational measures to protect your data. All communications via WhatsApp are encrypted. Payment transactions via PayPal are processed on PayPal's secure servers — we never store your full payment card details.

9. Data Retention

We retain analytics data for 26 months (standard Google Analytics retention period). WhatsApp chat history is retained as long as needed to serve you. You may request deletion of your data at any time.

10. Your Rights (GDPR & Indian Law)

Depending on your jurisdiction, you have the following rights:

Right to Access: Request a copy of the data we hold about you
Right to Rectification: Correct inaccurate data
Right to Erasure: Request deletion of your data
Right to Restrict Processing: Limit how we use your data
Right to Data Portability: Receive your data in a structured format
Right to Withdraw Consent: Withdraw your consent at any time (does not affect lawfulness of processing before withdrawal)
Right to Lodge a Complaint: File a complaint with your local data protection authority

To exercise any of these rights, contact us via WhatsApp or call +919242388022.

11. International Data Transfers

Your data may be processed on servers located in India (primary), the United States (Google Analytics, Microsoft Clarity), and other countries where our service providers operate. By using our website, you consent to such transfers.

12. Children's Privacy

Our website is not intended for children under 13. We do not knowingly collect data from children.

13. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Effective Date". We encourage you to review this policy periodically.

14. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your data rights, please contact us:

WhatsApp: +919242388022
Phone: +919242388022
Address: 1st Floor, Kapra Gali, Purulia, West Bengal 723101, India

Your privacy matters to us. We are committed to being transparent about how we collect and use your data. If anything in this policy is unclear, please reach out to us on WhatsApp — we are happy to explain.